Stay updated on the latest developments in Web terminology with a free weekly newsletter from Webopedia. Unless you transact enterprise only online, for example, if you are an eBay reseller, you will in all probability wish to include some conventional offline advertising components in your total advertising strategy in addition to the elements in your Internet strategy in your marketing mix Even those who conduct enterprise only on-line might take into account placing traditional advertisements in newspapers or magazines to carry prospects to their website to transact business online.
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